AVFC Achieve Gold Standard

Coaching Accreditation Scheme

Birmingham FA is delighted to announce that the Aston Villa Foundation is the latest organisation to be awarded the Gold Coaching Accreditation.

The Coaching Accreditation scheme, which was launched in August, aims to ensure organisations are providing appropriate, safe, and fun football sessions for their participants.

The scheme also aims to create partnerships within the grassroots community to support the sustainability and development of the local game across the West Midlands.

The Aston Villa Foundation has achieved the Gold standard, which is our highest award. This demonstrates that they have highly qualified coaches working with participants, they have good links with clubs to promote player transition and retention, and they have appropriate policies and procedures in place to create a safe playing environment.

Football Development Officer, Luke Bowles, who developed the scheme commented: “As a County FA we recognise the level of quality delivery the Foundation is providing, alongside the exit routes and volunteer opportunities available.

“We are delighted to have them as part of the scheme and look forward to developing our partnership”.

Our accredited coaching providers strive to provide the same level of service that we aim to deliver as a County Football Association, promoting ‘Football for All’.

This is ensured through the adherence to a set of minimum criteria, such as coaching qualifications and links to Charter Standard football clubs.

In return, we offer appropriate support including marketing and promotion, assistance from our team of development staff, and, importantly, sustainable exit routes for participants and volunteering opportunities for budding coaches.

The accreditation kite mark also reassures parents and guardians that the football environment meets our recommended standards and is safe and suitable for their child.

To find out more about what The Aston Villa Foundation do, visit the Aston Villa website by clicking here

If your organisation would also like to be part of the Coaching Accreditation Scheme, please e-mail luke.bowles@birminghamfa.com.