Birmingham County Football Association is delighted to announce a new two-year partnership with Europe’s number one online sports nutrition brand, Myprotein.

Through the new deal, which will see Myprotein become the Official Sports Nutrition Partner of Birmingham County FA, members of the County FA will be entitled to exclusive deals and discounts, whilst coaches and players will be able to benefit from diet and training plans designed by Myprotein, specifically tailored to football.




Established in 2004, Myprotein is Europe’s number one Sports Nutrition brand. Dedicated to providing athletes at all levels with exceptional quality nutritional supplements, Myprotein aims to deliver the very best for its customers, whilst also providing superior value. Their extensive range of products are built to ‘fuel the ambition’ of all that use them.

Leading the way in innovation, Myprotein are partners of Premier League club Burnley and have a number of individual ambassadors within the world of elite sport, including England cricket captain Joe Root, 2016 Masters champion Danny Willett and UFC middleweight champion Michael Bisping.

Improving active lifestyles through football

Many of Myprotein’s values are ones shared by Birmingham County FA, with both organisations dedicated to improving the active lifestyle of people across the region.

Stephanie Jobson, Business Development Manager at Birmingham County FA, said: “This is a very exciting partnership for Birmingham County FA – and we are thrilled to welcome Myprotein on board.

“We want to support our members and encourage them to lead healthy and active lifestyles through football. Teaming up with an industry leader like Myprotein will help us achieve this. We look forward to working closely with the team at Myprotein over the coming seasons, so as to provide our members with exclusive deals, in addition to tips and advice around training and nutrition, which will in turn deliver a professional element to grassroots football across the region.”


A spokesperson from Myprotein commented: “We’re delighted to be the official nutrition partner for the Birmingham FA and look forward to fuelling the bodies, minds and ambitions of their members for many seasons to come.

“Myprotein is dedicated to improving the health and wellbeing of a wide range of athletes all around the world and are excited to commence our partnership with the Birmingham FA.”