Our Values And Behaviours

our mission, our vision, our values and pillars of success

Our Mission 

Improving Lives by Improving Football

Our vision

To create a dynamic, member-focussed organisation that over exceeds in delivering safe, fun and inclusive football For All.

our values

Valued | Innovative | Positive | Supportive

our pillars of success

LEAD on the Safeguarding & Governance of countywide football which will provide a safe & enjoyable experience For All.

LISTEN to new & existing members & provide solutions & interventions that secure the long-term sustainability of Clubs & Leagues & the business.

RESPONSIBLY lead on social inclusion using relevant products & services that reflect our diverse population & for the benefit of everyone who participates.

PROVIDE a high performing, continuous improvement programme recognisng & rewarding those who go 'above & beyond' for football.

DRIVE ambitious plans to increase the opportunity For All participants to access first-class facilities.

RECOGNISE the changing landscape of football and proactively seek new opportunities & ways of working to grow participation.

Improving Lives By Improving Football
Improving Lives By Improving Football
Produced in partnership with Birmingham-based Gung Ho, this animated video showcases what we do to support and increase participation opportunities across the West Midlands ⚽