Our Strategy, Purpose, Ambition and Values
OUR PURPOSE
Improving Lives by Improving Football
OUR ONE BIG AMBITION
Save Today, Play Tomorrow
OUR VISION
To be a dynamic, progressive, community focused organisation that delivers safe, fun and inclusive football for all whilst caring for our people and our planet
OUR VALUES
Supportive: We work together in an engaging and collaborative way
Innovative: We aspire to work in a creative environment
Inclusive: We are an open and transparent organisation
Positive: We bring energy and enthusiasm to all aspects of our roles
THE LOCAL FOOTBALL LANDSCAPE
• Three Major Cities: Coventry, Birmingham, Wolverhampton
• Combined Population: Over 2.9m
• Nationalities: 200 of which 17% are BAME
• Positive Social & Economic Impact of the Game: £522m within the region each year
• Football Clubs: 1,150
• Football Teams (all formats): 4,900
• Registered Players: 70,000
• Football Volunteers: 25,000
• Qualified Referees: 1,000
• Sanctioned Competitions: 65
• Football Matches During a Season: 48,000
• Safeguarding Operating Standard 2021: Pass
• Equality Standard for Sport: Intermediate Level
• Sports Business Awards 2021: Finalist – Sustainability in Sports Award
2021-25 Strategy Document
CLICK HERE TO VIEW OUR 2021-25 STRATEGY IN FULL
Strategy Summary
CLICK HERE TO VIEW OUR STRATEGY SUMMARY FOR 2021-25