Building relationships within your local community can be a great way to source vital funding and support for your football club.

Grassroots football has a lot to offer the local community, including a unique way for businesses to reach and engage with their customers.

Attracting a sponsor can be a real boost for Clubs and an excellent way to raise funds. It can be difficult to know where to start, so read on for some tips and advice below.

Guidance & Advice

Club matters

Club Matters is Sport England's one stop shop for Sports Clubs. Club Matters provides free, convenient, practical resources to help you run and develop a sustainable Club. Learn more about:

  • What can your Club offer potential sponsors?
  • What can sponsors or local businesses offer your Club?
  • Who are potential sponsors?



Clubs & Leagues are required to sanction any new sponsorship agreements with Birmingham FA.

This is to ensure that the sponsor and any related advertising conforms to the FA's regulations.

Clubs can apply for sponsors to be sanctioned by contacting Birmingham FA by email or phone 0121 357 4278.

Yes - please get in contact with us via if you're unsure whether your club/leagues sponsorship deal is appropriate for youth football.

You can find information about sponsorship rules and regulations by downloading the document below or contacting Birmingham FA on 0121 357 4278 or send us an email to

Get In Touch


0121 357 4278
(Monday - Friday)


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