Birmingham FA


Birmingham County Football Association has appointed six independent Non-Executive Directors (INED) to the Board, alongside two new co-opted members.

Birmingham County Football Association, which works to govern and develop football at all levels across the West Midlands, is delighted to announce the appointment of a number of Independent Non-Executive Directors, and two co-opted members, to the Association’s Board.

Following an extensive application process, these Directors are appointed to serve for various terms from 1 July 2018, joining Chairman Mike Penn, Deputy Chairman Steve Poole and Chief Executive Officer Kevin Shoemake. The first Board meeting takes place on Thursday 19 July 2018.

Appointed for Three-Year Term

Sandra Hampton has been reappointed to serve for a second three-year term and was previously Community Sport Relationship Manager for Sport England. Sandra will focus on sports participation, whilst also taking an interest in safeguarding, governance and funding.

Shameem Kazmi is Director of Research & Development at Britvic Plc. and will oversee commercial development and also take an interest in finance, marketing and customer insight.

Holly Murdoch is the General Manager at the National Football Centre at St. George’s Park and will be focusing on facility development, whilst also engaging with Birmingham FA’s HR, public relations and marketing.

Appointed for Two-Year Term

Stuart Welch, a Royal Bank of Scotland Regional Director, will be focusing on finance and funding, while assisting on both facility and commercial development.

Monica Shafaq is CEO of health and wellbeing charity The Kaleidoscope Plus Group and will oversee equality and diversity, which will be her main area of work.

John Berry is Public Health England Projects Manager and will be focusing on facility planning, with an interest in participation and customer engagement.

Co-Opted for One-Year Term

Guy Rippon is Aston Villa Football Club’s Head of Foundation and Community Partnerships.

Harry Organ is Audit Assistant Manager with KPMG and has recently served as Chair of the Birmingham County FA’s Youth Council.

Birmingham FA Chairman, Mike Penn, said: “We are delighted to welcome our new Directors to the Board and look forward to working with them throughout their respective terms.

“Each member’s appointment comes as a result of an extensive process, including a ‘blind’ selection procedure that will now become standard practice across the Association, and we are confident that each individual’s knowledge and experience will be of huge benefit to grassroots football across the West Midlands and the organisation as a whole.

“Each Director will work closely with our dedicated business leads to drive and develop specific areas of responsibility, based on their interests and expertise.”