Improving Lives By Improving Football


New animated video highlights the impact that football has throughout people's lives.

Football is so much more than just a game.

For many, football provides a sense of fulfilment, enjoyment and belonging that is truly unique. Football is a universal language; connecting people from all communities and backgrounds throughout their life.

Football is powerful, which is why Birmingham County FA works tirelessly to continue to improve the game for all within the heart of England, as explained in our brand-new animated video.

The impact of football and place it has within lives, from early years onwards, is featured in the animation. It showcases the way in which football across our region is a game for all, regardless of age, gender or ability.

Take a look at the video below and be sure to share it wherever possible, using the hashtag #ImprovingLivesByImprovingFootball