Birmingham County FA Partners With CTM To Support Sustainable Travel In Football
Birmingham County FA’s Save Today, Play Tomorrow programme is proud to be partnering with Corporate Travel Management (CTM) as they look to support the 1,200 football clubs in the West Midlands region with more sustainable and active solutions to travel.
Corporate Travel Management is a global provider of innovative and cost-effective travel solutions spanning corporate, events, leisure and wholesale travel.
Their proven business strategy combines personalised service excellence with market-leading technology to deliver a return on investment to customers.
Established in 1994, CTM has grown from a two-person start-up into one of the world’s most successful travel management companies.
CTM is committed to the long-term sustainability of travel and has developed a strategy that encompasses factors they believe will support long-term success. These include the ways we interact with our people & customers, and how we reduce our impact on the environment and support the communities in which we operate
Richard Lindsay, Business Insights Manager at Birmingham County FA and Project Lead for Save Today, Play Tomorrow, said: “We are pleased to be partnering CTM and are so appreciative of the kind and generous offer to support the monthly prize draws for the new Liftshare scheme with matchday tickets to be won at Luton Town for when our West Midlands clubs go to visit.”
“Furthermore, with shared values around innovation it is hoped this partnership will offer clubs of all sizes a great opportunity to implement travel solutions that meet their needs, using the knowledge, experience and invaluable resources being offered by CTM.”
CTM General Manager, Sales, Shelley Mathews, said: “We’re delighted to be supporting Birmingham County FA with this initiative as it combines our passion for sport with more sustainable travel education and solutions. We’re looking forward to a great partnership and making travel for sporting competition as environmentally friendly as possible.”
It is estimated that 1.26 million football journeys happen each season in the Birmingham County FA region. Being able to support more active & sustainable travel alternatives is paramount in reducing emissions, creating better air quality and lowering the negative impact the game currently has the environment to safeguard its future for generations to enjoy.
In February 2021, Birmingham County FA were accepted as signatories to the UN’s Sport for Climate Action Framework. Save Today, Play Tomorrow now forms the cornerstone of BCFA’s statement of intent to connect positive climate action with grassroots football and support leagues, clubs and teams.
For further information about the Save Today, Play Tomorrow programme, please visit https://www.birminghamfa.com/about/save-today-play-tomorrow