Board And Staff

MEET THE TEAM

 

Senior Leadership Team

Kevin Shoemake, CEO

E: Support@BirminghamFA.com

M: 07966 143526

 

David Nixon, Football Services Manager
E: Support@BirminghamFA.com
M: 07980 830656

Luke Bowles, Football Development Manager
E: Support@BirminghamFA.com
M: 07527 079432

  

Richard Lindsay, Business Insights Manager
E: Support@BirminghamFA.com
M: 07870 251112

 

Safeguarding

Sarah Willis, Designated Safeguarding Officer & Respect Lead

E: Safeguarding@BirminghamFA.com
M: 07791 120829


Ella Perry, Assistant Safeguarding Officer

E: Support@BirminghamFA.com

M: 07813 067860

Football Services

 

Emily Peacock, Media & Content Officer

E: Support@BirminghamFA.com
M: 07538 792795

 

Jemma Edwards, Discipline Officer
E: Support@BirminghamFA.com
M: 07415 063127

 

Mandy Garner, Governance & Compliance Officer (including County Cup)

E: Support@BirminghamFA.com
M: 07815 003827

 

Mohammed Juned, Clubs & Leagues Manager

E: Support@BirminghamFA.com
M: 07870 781533

 

Olivia Fergusson, Football Administrator

E: Support@BirminghamFA.com

 

Pat Edwards, Investigations Officer
E: Support@BirminghamFA.com
M: 07791 120928

 

Tracy Piper, Finance Officer
E: Support@BirminghamFA.com
M: 07815 003823

 

Football Development

 

Harley Hetherington, Adult Male, Further Education & Higher Education FDO
E: Support@BirminghamFA.com
M: 07815 003820

 

Jasbir Batt, Disability & Youth Male FDO
E: Support@BirminghamFA.com
M: 07980 830648

   

Joe Robinson, Facility & Investment Lead

E: Support@BirminghamFA.com
M: 07815 003822

 

Keiran Forrest, Referee Development Officer
E: Support@BirminghamFA.com
M: 07415 063126

  

Kieron Kavanagh, Operations Officer
E: Support@BirminghamFA.com
M: 07815 003825

  

Mizan Rahman, Adult Participation, Diversity & Inclusion FDO

E: Support@BirminghamFA.com
M: 07815 003824

 

Rachael Mitchell-Blunt, Senior Development & Education Officer
E: Support@BirminghamFA.com
M: 07870 382223

   

Vicky Mitchell, Women & Girls FDO
E: Support@BirminghamFA.com
M: 07815 003828

 

board members

Name  Term  Position  Current/previous role  Responsibility/interests 
Mike Penn  Appointed in 2016  Chairman
FA Representative 
Referee
Businessman
FA Referee & FA Leagues Committee 
Chairman: Board & Council
SLT 
Steve Poole  Appointed in 2016  Deputy Chairman  Deputy Chair – Midland Football League
BCFA Discipline Chair & FA Chair
Deputy Chair – BCFA Competitions Committee 
Safeguarding Champion
SLT 
Kevin Shoemake  Appointed in 2016  CEO  9 years as CEO within CFA network
Ex Pro/Semi-Pro footballer
UEFA B Coach & FA Tutor 
Business Leadership
Strategic Delivery
Budgets 
Sandra Hampton  2nd term - 3yrs
July 2021 
Non Exec  Previous: Sport England:
Community Sport Relationship Manager 
Sports Participation
Code of Governance
Women & Girls Football 
Shameem Kazmi  1st term - 3yrs
July 2021 
Non Exec  Britvic PLC
Director R&D and Innovation
Grassroots Football Coach
Culture & Insight
Sustainability
PR/Marketing/Research 
Holly Murdoch  1st term - 3yrs
July 2021 
Non Exec  General Manager:
St George’s Park 
Facility Development
HR
PR/Marketing 
Stuart Welch  2nd term – 3yrs
July 2023 
Non Exec  Royal Bank of Scotland:
Regional Director – Corporate & Commercial Banking
Grassroots Football Club Volunteer 
Finance/Investment
Commercial Development
Business (Shared) Services 
Monica Shafaq  2nd term – 3yrs
July 2023 
Non Exec  CEO:
The Kaleidoscope Plus Group (Health & Wellbeing charity) 
Equality/Diversity
Health & Wellbeing
HR 
John Berry  2nd term – 3yrs
July 2023 
Non Exec  Town Planning Manager – HS2
Previous: Public Health England:
Programme Manager WMCA
Sport England, Facilities and Planning Relationship Manager 
Facility Development
Sports Participation
Partnerships 
Guy Rippon  Annual appointment
1st July 
Co-opted  Aston Villa FC:
Head of Foundation & Community Partnerships 
Sport Participation
Code of Governance
Community Engagement 
Gareth Roberts  Annual appointment
1st July 
Co-opted  Previous: Commercial Director – Warwickshire CCC/Edgbaston
Previous: CEO - Leicester & RCFA
Previous: Director Sponsorship & Media Relations, Carlsberg UK 
Commercial/Sponsorship
Business Services Partnerships
Customer Insight & Brand 

 
We were thrilled to learn of the fantastic achievement that Shameem was the recipient of the winners award at the Institute of Directors (Midlands) for Non-Executive Director of the Year. A huge congratulations from everyone at Birmingham County FA. 

 

Sham Award WinnerGrand Hotel, Birmingham – 4th November 2021

Pictured (left to right):

Andrew Wilkinson (IoD Greater Birmingham Chair)

Shameem Kazmi (BCFA Non-Executive Director

Inez Brown (IoD West Midlands Chair)