Board And Staff

The best, quickest and most efficient way of contacting Birmingham County FA is via support@birminghamfa.com where your enquiry will be passed to a member of the team to respond accordingly and specific to your enquiry and usually within five working days, unless marked as urgent.

If you have an immediate and urgent concern about the safety or wellbeing of any individual, especially a child or vulnerable adult, whether inside or outside of football, please contact your local Emergency Services (999) or the NSPCC on: 0808 800 5000 or your Local Authority Safeguarding Services.

 

For reference, we are not a football club and do not run any teams. If you are looking to play and find a club to suit your needs and ability, then please use the FA’s search tool via the following website: https://find.englandfootball.com/

MEET THE TEAM

 

Most of the following mobile numbers are also personal numbers and may not be answered out of hours and/or at weekends. Please ensure you choose the individual most relevant to your query before contacting us. 

 

Senior Leadership Team

Kevin Shoemake, CEO

E: Support@BirminghamFA.com

M: 07966 143526


Luke Bowles, Football Development Manager
E: Support@BirminghamFA.com
M: 07527 079432

 

Mohammed Juned, Football Services Manager

E: Support@BirminghamFA.com
M: 07970 781533

 

Rachael Mitchell-Blunt, Deputy Football Development Manager
E: Support@BirminghamFA.com
M: 07870 382223

  

Richard Lindsay, Sustainability & Business Insights Manager
E: Support@BirminghamFA.com
M: 07870 251112

 

Tracy Piper, Finance Manager
E: Support@BirminghamFA.com
M: 07815 003823

 

Safeguarding

Sharon Colphon, Safeguarding & Respect Officer 
E: 
Safeguarding@BirminghamFA.com

M: 07813 067860 

 

Sarah Willis, Safeguarding Manager

E: Safeguarding@BirminghamFA.com
M: 07791 120829


Football Services

 

Christopher Fletcher, Football Administrator

E: Support@BirminghamFA.com
M: 07852 115736

 

Ella Perry, Media & Content Officer

E: Support@BirminghamFA.com
M: 07538 792795

 

Jemma Edwards, Discipline Officer
E: Support@BirminghamFA.com
M: 07415 063127

 

Kieron Kavanagh, Operations Officer
E: Support@BirminghamFA.com
M: 07815 003825

 

Mandy Garner, Governance & Compliance Officer (including County Cup)

E: Support@BirminghamFA.com
M: 07815 003827

 

Pat Edwards, Investigations Officer
E: Support@BirminghamFA.com
M: 07791 120928

 

Football Development

 

Caroline Smith, Capital Project Support
E: Support@BirminghamFA.com
M: 07502 039072

Dawn Pilkington, Football Administrator

E: Support@BirminghamFA.com
M: 07813 630150

Harley Hetherington, Adult Male & Disability FDO

E: Support@BirminghamFA.com
M: 07815 003820

   

Joe Robinson, Facility & Investment Lead

E: Support@BirminghamFA.com
M: 07815 003822

 

Keiran Forrest, Referee Development Officer
E: Support@BirminghamFA.com
M: 07415 063126

  

Mizan Rahman, Diversity, Inclusion & Youth Male FDO

E: Support@BirminghamFA.com
M: 07815 003824

 

Nicola Belcher, Referee Development Assistant

E: Support@BirminghamFA.com
M: 07852 115732

    

Vicky Mitchell, Women & Girls FDO

E: Support@BirminghamFA.com
M: 07815 003828

 

Olivia Fergusson, Football Administrator

E: Support@BirminghamFA.com 

board members

Name  Term  Position  Current/previous role  Responsibility/interests 
Mike Penn  Appointed in 2016  Chairman
FA Representative 
Referee
Businessman
FA Referee & FA Leagues Committee 
Chairman: Board & Council
SLT 
Kevin Shoemake  Appointed in 2016  CEO  9 years as CEO within CFA network
Ex Pro/Semi-Pro footballer
UEFA B Coach & FA Tutor 
Business Leadership
Strategic Delivery
Budgets 
Sandra Hampton  2nd term - 3yrs
July 2021 
Non Exec  Previous: Sport England:
Community Sport Relationship Manager 
Sports Participation
Code of Governance
Women & Girls Football 
Shameem Kazmi  1st term - 3yrs
July 2021 
Non Exec  Britvic PLC
Director R&D and Innovation
Grassroots Football Coach
Culture & Insight
Sustainability
PR/Marketing/Research 
Holly Murdoch  1st term - 3yrs
July 2021 
Non Exec  General Manager:
St George’s Park 
Facility Development
HR
PR/Marketing 
Stuart Welch  2nd term – 3yrs
July 2023 
Non Exec  Royal Bank of Scotland:
Regional Director – Corporate & Commercial Banking
Grassroots Football Club Volunteer 
Finance/Investment
Commercial Development
Business (Shared) Services 
Monica Shafaq  2nd term – 3yrs
July 2023 
Non Exec  CEO:
The Kaleidoscope Plus Group (Health & Wellbeing charity) 
Equality/Diversity
Health & Wellbeing
HR 
John Berry  2nd term – 3yrs
July 2023 
Non Exec  Town Planning Manager – HS2
Previous: Public Health England:
Programme Manager WMCA
Sport England, Facilities and Planning Relationship Manager 
Facility Development
Sports Participation
Partnerships 
Annelli Peavot   Appointed in 2022  Non-Exec 

Head of Safeguarding HE, 
Assistant Principle elite dance training, 
Regional Welfare Officer swim England, 
British Gymnastics Team, 
Sports and Recreation Association

Safeguarding, 
Child protection, 
Welfare & Wellbeing, 
Mental Health 
Luke Bowles  Appointed in 2022  Football Development Manager  8 years in FD within CFA network
Former Grassroots Player
UEFA B Coach & Level 3 Men’s & Women’s Match Official 
Football Development
Strategic Delivery
Culture Ambassador 
Mohammed Juned  Joined BCFA in 2009  Football Services Manager  14 years in the County FA Network, 
25 years involvement in grassroots football as a player, manager and a UEFA  B qualified coach 
 

 
We were thrilled to learn of the fantastic achievement that Shameem was the recipient of the winners award at the Institute of Directors (Midlands) for Non-Executive Director of the Year. A huge congratulations from everyone at Birmingham County FA. 

 

Sham Award WinnerGrand Hotel, Birmingham – 4th November 2021

Pictured (left to right):

Andrew Wilkinson (IoD Greater Birmingham Chair)

Shameem Kazmi (BCFA Non-Executive Director

Inez Brown (IoD West Midlands Chair)