Board And Staff
The best, quickest and most efficient way of contacting Birmingham County FA is via support@birminghamfa.com where your enquiry will be passed to a member of the team to respond accordingly and specific to your enquiry and usually within five working days, unless marked as urgent.
If you have an immediate and urgent concern about the safety or wellbeing of any individual, especially a child or vulnerable adult, whether inside or outside of football, please contact your local Emergency Services (999) or the NSPCC on: 0808 800 5000 or your Local Authority Safeguarding Services.
For reference, we are not a football club and do not run any teams. If you are looking to play and find a club to suit your needs and ability, then please use the FA’s search tool via the following website: https://find.englandfootball.com/
MEET THE TEAM
Most of the following mobile numbers are also personal numbers and may not be answered out of hours and/or at weekends. Please ensure you choose the individual most relevant to your query before contacting us.
Senior Leadership Team
Kevin Shoemake, CEO
M: 07966 143526
Luke Bowles, Football Development Manager
E: Support@BirminghamFA.com
M: 07527 079432
Mohammed Juned, Football Services Manager
E: Support@BirminghamFA.com
M: 07970 781533
Rachael Mitchell-Blunt, Deputy Football Development Manager
E: Support@BirminghamFA.com
M: 07870 382223
Richard Lindsay, Sustainability & Business Insights Manager
E: Support@BirminghamFA.com
M: 07870 251112
Tracy Piper, Finance Manager
E: Support@BirminghamFA.com
M: 07815 003823
Safeguarding
Sharon Colphon, Safeguarding & Respect Officer
E: Safeguarding@BirminghamFA.com
M: 07813 067860
Sarah Willis, Safeguarding Manager
E: Safeguarding@BirminghamFA.com
M: 07791 120829
Football Services
Christopher Fletcher, Football Administrator
E: Support@BirminghamFA.com
M: 07852 115736
Ella Perry, Media & Content Officer
E: Support@BirminghamFA.com
M: 07538 792795
Jemma Edwards, Discipline Officer
E: Support@BirminghamFA.com
M: 07415 063127
Kieron Kavanagh, Operations Officer
E: Support@BirminghamFA.com
M: 07815 003825
Mandy Garner, Governance & Compliance Officer (including County Cup)
E: Support@BirminghamFA.com
M: 07815 003827
Pat Edwards, Investigations Officer
E: Support@BirminghamFA.com
M: 07791 120928
Football Development
Caroline Smith, Capital Project Support
E: Support@BirminghamFA.com
M: 07502 039072
Dawn Pilkington, Football Administrator
E: Support@BirminghamFA.com
M: 07813 630150
Harley Hetherington, Adult Male & Disability FDO
E: Support@BirminghamFA.com
M: 07815 003820
Joe Robinson, Facility & Investment Lead
E: Support@BirminghamFA.com
M: 07815 003822
Keiran Forrest, Referee Development Officer
E: Support@BirminghamFA.com
M: 07415 063126
Mizan Rahman, Diversity, Inclusion & Youth Male FDO
E: Support@BirminghamFA.com
M: 07815 003824
Nicola Belcher, Referee Development Assistant
E: Support@BirminghamFA.com
M: 07852 115732
Vicky Mitchell, Women & Girls FDO
E: Support@BirminghamFA.com
M: 07815 003828
Olivia Fergusson, Football Administrator
board members
Name | Term | Position | Current/previous role | Responsibility/interests |
Mike Penn | Appointed in 2016 | Chairman FA Representative |
Referee Businessman FA Referee & FA Leagues Committee |
Chairman: Board & Council SLT |
Kevin Shoemake | Appointed in 2016 | CEO | 9 years as CEO within CFA network Ex Pro/Semi-Pro footballer UEFA B Coach & FA Tutor |
Business Leadership Strategic Delivery Budgets |
Sandra Hampton | 2nd term - 3yrs July 2021 |
Non Exec | Previous: Sport England: Community Sport Relationship Manager |
Sports Participation Code of Governance Women & Girls Football |
Shameem Kazmi | 1st term - 3yrs July 2021 |
Non Exec | Britvic PLC Director R&D and Innovation Grassroots Football Coach |
Culture & Insight Sustainability PR/Marketing/Research |
Holly Murdoch | 1st term - 3yrs July 2021 |
Non Exec | General Manager: St George’s Park |
Facility Development HR PR/Marketing |
Stuart Welch | 2nd term – 3yrs July 2023 |
Non Exec | Royal Bank of Scotland: Regional Director – Corporate & Commercial Banking Grassroots Football Club Volunteer |
Finance/Investment Commercial Development Business (Shared) Services |
Monica Shafaq | 2nd term – 3yrs July 2023 |
Non Exec | CEO: The Kaleidoscope Plus Group (Health & Wellbeing charity) |
Equality/Diversity Health & Wellbeing HR |
John Berry | 2nd term – 3yrs July 2023 |
Non Exec | Town Planning Manager – HS2 Previous: Public Health England: Programme Manager WMCA Sport England, Facilities and Planning Relationship Manager |
Facility Development Sports Participation Partnerships |
Annelli Peavot | Appointed in 2022 | Non-Exec |
Head of Safeguarding HE, |
Safeguarding, Child protection, Welfare & Wellbeing, Mental Health |
Luke Bowles | Appointed in 2022 | Football Development Manager | 8 years in FD within CFA network Former Grassroots Player UEFA B Coach & Level 3 Men’s & Women’s Match Official |
Football Development Strategic Delivery Culture Ambassador |
Mohammed Juned | Joined BCFA in 2009 | Football Services Manager | 14 years in the County FA Network, 25 years involvement in grassroots football as a player, manager and a UEFA B qualified coach |
Grand Hotel, Birmingham – 4th November 2021
Pictured (left to right):
Andrew Wilkinson (IoD Greater Birmingham Chair)
Shameem Kazmi (BCFA Non-Executive Director
Inez Brown (IoD West Midlands Chair)