Our Strategy, Purpose, Ambition and Values

OUR PURPOSE

Improving Lives by Improving Football
 
OUR ONE BIG AMBITION

Save Today, Play Tomorrow
 
OUR VISION

To be a dynamic, progressive, community focused organisation that delivers safe, fun and inclusive football for all whilst caring for our people and our planet
 
OUR VALUES

Supportive: We work together in an engaging and collaborative way

Innovative: We aspire to work in a creative environment

Inclusive: We are an open and transparent organisation

Positive: We bring energy and enthusiasm to all aspects of our roles
 
THE LOCAL FOOTBALL LANDSCAPE

Three Major Cities: Coventry, Birmingham, Wolverhampton

Combined Population: Over 2.9m

Nationalities: 200 of which 17% are BAME

Positive Social & Economic Impact of the Game: £522m within the region each year      

Football Clubs: 1,150

Football Teams (all formats): 4,900

Registered Players: 70,000

Football Volunteers: 25,000

Qualified Referees: 1,000

Sanctioned Competitions: 65

Football Matches During a Season: 48,000

Safeguarding Operating Standard 2021: Pass

Equality Standard for Sport: Intermediate Level

Sports Business Awards 2021: Finalist – Sustainability in Sports Award

2021-25 Strategy Document 

CLICK HERE TO VIEW OUR 2021-25 STRATEGY IN FULL

Strategy Summary

CLICK HERE TO VIEW OUR STRATEGY SUMMARY FOR 2021-25

Improving Lives By Improving Football
Improving Lives By Improving Football
Produced in partnership with Birmingham-based Gung Ho, this animated video showcases what we do to support and increase participation opportunities across the West Midlands ⚽